lol I thought the same thing like throughout 2010 especially Amy looked like a completely different person?? like no exaggeration at all - her facial features looked completely different?? like an Amy Winehouse caricature/impersonator. But then I see pictures like these two from 2011 where she looks almost like Frank-era Amy?
April 2011
February 2011
Honestly I think it was mainly down to how she presented herself, probably down to self esteem/body issues.
1. She started drawing her eyeliner slightly differently, changing the shape/angle of the wings, which made her eyes look different
2. She picked up a weird pout where she kind of puckered her lips (to look bigger even though she always had plump lips) this slightly lowers the jaw when you do it so it probably made her face look longer in pictures. Here's an example: look (2010) - she's doing the pout and it's lowering her chin/jaw area, making her face look very long and pointy and goblin-y:
2. In addition to the pout, she started overdrawing her lips with lip liner to make them look even bigger
Like here's another good example: Here are two photos are from the same night (the premiere of Reg's film in 2010) yet she looks completely different in both!
In the first one, she's doing the awful pout. In the Second one, her face is more relaxed.
See the difference? Which looks most like B2B-era Amy?
4. She also started drawing fake freckles on her nose (possibly making it appear slightly thicker?)
5. Also obviously the ugly ugly ugly orange fake tan! it made her look AWFUL! So bad. It was always so badly done and patchy - it made her look dirty all the time and it aged her significantly.
I do also definitely think the mix of substance abuse, eating disorders, stress, depression, bloat from alcohol, etc. did age her a bit and took away the "twinkle" in her eye. However, I think that for the most part, she just started to present/dress/paint herself in a certain way which made her look a lot different.